Carnival Cruise Lines has kicked off the second phase of its new brand advertising program with its “Fun Director” television campaign.
The “Fun Director” ads were shot aboard the Carnival Splendor and feature improvisational comedian Matt Fisher who humorously extols various highlights of the Carnival vacation experience.
Some spots include amusing interactions with actual shipboard employees such as the “Horn” spot, which features Fisher with the ship’s captain on the vessel’s bridge “testing out” various equipment.
The “Fun Director” spots are part of a new overall branding campaign for Carnival under the tagline “Fun For All. All For Fun.”
Check out www.carnival.com for more.
New brochure from Encore CruiseEscapes
Encore CruiseEscapes has unveiled its new 52-page brochure featuring all of the brand’s cruise line partners, as well as air-inclusive pricing and pre- and post-cruise options.
Highlights include: pre- and post-stay options through sister companies Holiday House and Intair; family cruising packages with pricing that includes air for four people, a seven-night cruise, transfers, taxes and service fees, plus a quick and easy reference guide of all the amenities each cruise lines offer for families; romantic getaways, including honeymoon and renewal of vows; and seven-day Disney land and sea packages.
See your travel agent for more information.
Anyone for tennis?
Crystal Cruises has introduced a six-night, tennis-themed, post-cruise land program featuring VIP access to the Wimbledon Championships semi-finals and finals.
The program is available following Crystal Symphony’s June 19 cruise from London to Stockholm.
In addition to Wimbledon Centre Court tickets, participating guests have access to Fairway Village, the luxury Wimbledon hospitality area near Centre Court, private car service and accommodations at London’s Savoy hotel.
Fares for the post-cruise overland package are US$25,299 per person, double.
Cruise on over to www.crystalcruises.com for more.
MSC Poesia sailing the Caribbean
MSC Cruises has introduced a new 2009-10 Caribbean program featuring MSC Poesia.
The ship, which joined the MSC fleet last spring, will sail itineraries of three, five, seven, eight and 10 nights throughout the Caribbean and to Bermuda during the winter season before returning to Europe in spring 2010.
The 1,275-stateroom Poesia will arrive in Fort Lauderdale on Nov. 10 after a 17-night transatlantic journey from Venice.
Eighty per cent of the vessel’s staterooms are outside and 65 per cent have balconies. Guests can select from four restaurants, including a Sushi Bar alternative dining restaurant.
Go to www.msccruisesusa.com for additional information.
