SuperClubs Resorts is expanding its Breezes brand to include its Grand Lido Negril and Grand Lido Braco hotels. As of Nov. 1, 2009, the hotels will respectively be known as the Breezes Grand Negril and Breezes Rio Bueno.
“Breezes is our best-known brand with the widest appeal,” says the company’s chairman John Issa. “And as such, we are hoping to better capitalize on its name recognition in today’s crowded marketplace.”
The company will also be bringing family favourite Starfish Trelawny under the Breezes umbrella, transforming it into a super-inclusive property with all the amenities included in one price.
In addition, SuperClubs will be open two new Breezes resorts later this year. It’s first in Panama, Breezes Panama will be located on the southern Pacific coast of the Coclé province in the beach resort community of Santa Clara. Breezes Buzios will be located in “Brazil’s San Tropez,” the town of Buzios, near Rio de Janeiro. When the rebranding is complete, there will be 11 Breezes Resorts in six countries.
“Our aim is to create brand consistency and this restructuring process is the first step in achieving our goal,” says Issa.
Breezes Resorts across the Caribbean, including Breezes Bahamas, Breezes Runaway Bay Resort & Golf Club, and Breezes Curaçao Resort, Spa & Casino, have also completed multi-million dollar renovations recently.
All Breezes Resorts vacations include multiple dining options in themed restaurants, unlimited premium brand drinks and complimentary land and water sports ranging from windsurfing, scuba diving and kayaking to tennis, golf and the flying trapeze.
SuperClubs is also the only brand to offer free nuptials with a minimum three-night stay and absorbs government fees on stays of seven nights or longer.
Go to www.superclubs.com for more information.